Great design rarely starts from a blank page. It starts from a habit of paying close attention to the world around you and collecting the small details that catch your eye.
In this piece we walk through the sources our own designers return to again and again, from architecture and product packaging to overheard conversations that shape a brand's tone of voice.
The goal isn't to copy what you see, but to build a personal library of references you can draw on when a project needs a fresh direction.
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