Typography carries more of a brand's personality than most teams realise. A single typeface swap can make an identity feel warmer, sharper, or more premium overnight.
We break down how we pair a display face with a workhorse text face, how many weights a project actually needs, and the pairing mistakes that quietly undermine a layout.
By the end, you'll have a simple checklist you can run any type pairing through before it ships.
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